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01
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Brief
Identity for an evolving platform
tokens studio is a leading name in design systems, evolving from a beloved Figma tokens plugin into a full design tokens platform. With that shift, they needed a visual identity and website that better reflect the dynamism and depth of the product. We redesigned the brand and web experience to capture their evolution and communicate the platform’s capabilities with clarity and confidence.
●
01
/
Brief
Identity for an evolving platform
tokens studio is a leading name in design systems, evolving from a beloved Figma tokens plugin into a full design tokens platform. With that shift, they needed a visual identity and website that better reflect the dynamism and depth of the product. We redesigned the brand and web experience to capture their evolution and communicate the platform’s capabilities with clarity and confidence.
●
01
/
Brief
Identity for an evolving platform
tokens studio is a leading name in design systems, evolving from a beloved Figma tokens plugin into a full design tokens platform. With that shift, they needed a visual identity and website that better reflect the dynamism and depth of the product. We redesigned the brand and web experience to capture their evolution and communicate the platform’s capabilities with clarity and confidence.
●
01
/
Brief
Identity for an evolving platform
tokens studio is a leading name in design systems, evolving from a beloved Figma tokens plugin into a full design tokens platform. With that shift, they needed a visual identity and website that better reflect the dynamism and depth of the product. We redesigned the brand and web experience to capture their evolution and communicate the platform’s capabilities with clarity and confidence.
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02
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Facts
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02
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Facts
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02
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Facts
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02
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Facts
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ST/03
When we grew Tokens Studio from a plugin to a real product, smalltribe was essential in helping us get to that next stage of our brand. Together we were able to relaunch the brand in a number of surfaces, from product to website - and set the stage for future evolutions.
Jan Six
Co-founder
●
ST/03
When we grew Tokens Studio from a plugin to a real product, smalltribe was essential in helping us get to that next stage of our brand. Together we were able to relaunch the brand in a number of surfaces, from product to website - and set the stage for future evolutions.
Jan Six
Co-founder
●
ST/03
When we grew Tokens Studio from a plugin to a real product, smalltribe was essential in helping us get to that next stage of our brand. Together we were able to relaunch the brand in a number of surfaces, from product to website - and set the stage for future evolutions.
Jan Six
Co-founder
●
ST/03
When we grew Tokens Studio from a plugin to a real product, smalltribe was essential in helping us get to that next stage of our brand. Together we were able to relaunch the brand in a number of surfaces, from product to website - and set the stage for future evolutions.
Jan Six
Co-founder
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